wGolf

An integrated guest experience for golf courses through API integration with a virtual caddy that can answer any question about the course.

The problem

Golf courses run on disconnected systems: tee time booking, POS, pro shop inventory, restaurant, and membership management. The guest experience is fragmented. And golfers have questions about every hole that the starter can't always answer in detail.

What we built

A unified guest experience platform that integrates with existing golf course systems via API. Tee time booking, pro shop, restaurant ordering, and membership all in one interface. Plus a virtual caddy AI that knows every hole, every distance, every hazard, and can give personalized advice based on your skill level.

Built over 30 days with deep API integration work connecting to legacy golf course management systems.

Screenshots

Features

What it does

Unified guest experience

Tee times, pro shop, restaurant, and membership all in one interface.

Virtual caddy AI

Course-specific advice on clubs, strategy, and hazards adapted to handicap level.

API integration layer

Connectors for common golf course management systems with standardized data.

Mobile-first design

Works on-course from your phone. Quick access to hole info and caddy advice.

Multi-venue support

Platform works across resort courses and municipal courses at different scales.

Process

How we built it

Mapped the golf course technology landscape

Surveyed 12 courses to understand their tech stack: booking systems, POS providers, and membership software.

Designed the unified guest interface

Single app for everything: book a tee time, order food, buy from the pro shop, check your membership.

Built the API integration layer

Connectors for the most common golf course management systems. Standardized data format across providers.

Created the virtual caddy

AI trained on course-specific data: hole layouts, distances, hazards, and strategy. Adapts advice to handicap level.

Piloted at two courses

Launched at a resort course and a municipal course. Validated that the platform works across different scales.

Reflections

What we took away from this project.

What went wrong

Legacy golf course systems have terrible APIs. Some had no API at all. We had to build screen scrapers for two providers, which was brittle and slow.

What went right

The virtual caddy was a hit with golfers. Asking "What club should I use from here?" and getting a course-specific answer felt like having a real caddy.

What we learned

API integration projects are only as good as the worst API you connect to. Budget twice as much time for legacy system integration as you think you need.

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