Palm & Salt
An out-of-the-box, white-label digital experience for wellness and med spas: marketing, ecommerce, self-service booking, subscriptions, and an AI assistant that builds personalized wellness plans you can add to cart or turn into a subscription.
The problem
Spas run their operations on a patchwork of disconnected systems: booking software, POS, product inventory, membership management, and marketing tools. Staff lose hours to manual data entry between them, and customers get a fragmented digital experience that feels nothing like the calm, considered atmosphere of the spa itself.
What we're building
Drawing on our experience delivering operational solutions in the wellness space, we set out to build an out-of-the-box, white-label platform that covers the full spa operation: marketing, merchandising, ecommerce, a self-service booking engine, subscriptions, and an AI assistant that builds a personalized wellness plan from the spa's own menu of treatments and products, which guests can add to cart or convert into a subscription in a single step.
The guiding principle: when a customer interacts with the spa in the digital world, the experience should feel connected to what the spa is like in person.
Where it stands
The current version is a working prototype that demonstrates the experience, including a functioning AI wellness-plan assistant. You can try it at https://scottsdale-spa-solutions.vercel.app using the password scottsdale2026 and following the prompts. We're actively building toward the full platform, with general availability planned for August 2026.
